Are we in a commodity business; should we compete on price, or should we be competing on quality and customization? Are our Marketing and Research & Development adding value, or are they the unncessary evil? Can we be Intel, or should we become a Dell?
Harvard Business Review, February 2005
Breakthrough Ideas for 2005
"A reporter sniffing around PeopleSoft's user conference last fall was surprised by what she didn't smell: fear. Despite the sword of Damocles suspended over their investments by Oracle's hostile takeover bid, customers discussed 'comfortable subjects regarding PeopleSoft's business administration programs, such as new features they'd like to see in the next version--rather then whether there will even be a next version' ... The worst thing about elephant in the room is that if you ignore them long enough, they become invisible. That's what happens when companies avoid subjects because they are politically dangerous, socially unacceptable, or just too dire to contemplate. The result can be a failure to anticipate predictable developments and consequent errors in the strategy.": Leigh Buchanan, HBR, Senior Editor